txt2buy…text to buy

Here is an interesting story on a service being launched that allows a user to send a text to purchase an item.  A key benefit to the user is not needing to download an app.  All that is needed is a device that can text.  Key benefits to the retailer are being able to directly tie advertising spend to sales as well as processing the data and being able to react quickly for up-selling and/or cross- selling.

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