Cabelas Implements Mobile App And QR Code Strategy

QR code implementations are on the rise. Here is a story on a big time sporting goods retailer taking part. I am curious as to how specifically they are implementing their QR code strategy and what the impact to cost is. Does Cabelas require manufacturers to create and apply the codes? Who manages the QR code page content? Please comment if you have any information on how businesses are managing these implementations. Also, with the development of Layar’s Vision, does their strategy (as well as any potential QR code strategy) change?

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