Location Based Marketing Challenges

LBM is a big opportunity for retailers and marketers but are consumers really ready to share their whereabouts? My wife is a recent adoptee of facebook but is still not checking in or using any location based apps as she doesn’t want that information publicized. I wonder if we will eventually get to a point where there is sharing between consumer-retailer specifically, and the data is not publicized.Here is more on that from a recent retail customer experience summit.

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