Augmented Reality Getting HOT

I recently posted about Layar’s “Vision”, an extension of their current AR app which allows a user to wave their phone over an object to initiate an AR experience based on image-recognition of the object. Here is another write-up discussing AR (and layars vision) and how this change will catapult AR into becoming less of a novelty and more of an actual real-world application. Another interesting story I came across today was about “blippar”, an iPhone app that is using this (image recognition combined with AR) technology and it looks to be promising. I will include more on “blippar” later but go check it out…..very cool. I would like to try the app but can’t find it in the app store…..it may be available only in the U.K. at this point. Another interesting result of this catapult is the potential impact to QR codes. QR codes have been a hot topic as of late but there is speculation that this AR/Image Recognition technology will obsolete QR codes.

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